When building a social media audience a lot depends on whether you are acquiring followers in bulk or attracting people who genuinely care about your brand. There is a huge difference between number of followers and how many of them engage with you on regular basis. In fact, it’s far better to have lesser number of people who keep up with your every move, than to have huge numbers with only a few hundred actively engaging. With the increase of social media marketing, specifically the influencers on these platform, we can clearly see the difference between people who know how...

One of the important aspects of owning a website or any online business is maintaining its visibility on search engines. This can be achieved by a well strategised Search engine optimisation (SEO) which is the widely used online marketing practice to increase the awareness and branding. Other than growing the visibility of your website search engine optimisation can also drive traffic, gain better ROI and generate business sales. So many benefits of this marketing technique, but only a critical expert understands the functionality of SEO. Your focus should be mainly to make your online enterprise or website to be user friendly at the same time logical for the...

The first impression is the doorstep towards your personality similarly, a brand’s logo is a reflection of the firm’s identity. In today’s competitive market arena every brand is making equal efforts to sustain, survive and grow at a certain pace. Being unique matters the most if a brand needs to stand out and that’s when the logo comes into the picture. A brand logo does speak about its business through visual representation, thus companies are nowadays paying a great deal of attention to designing websites. For startups to already established corporate giants to even social media business pages, a logo...

Consider this scenario – you just built a fancy website with lots of flash plugins and jazzy designs. However, you notice that people are leaving your website without performing any actions on it. They are not scrolling, neither are they going from one page to another. Without website analytics, you would keep scratching your head trying to figure out the reasons. But a good website analytics tool tells you that the page load time is extremely high, thereby causing people to bounce off quickly! You must be wondering what is website analytics exactly? Website Analytics involves collection, reporting, and analysis of website data for the purpose...

Reporting and Analysis are two terms that are often used interchangeably, but they are two different things. Reporting usually answers ‘what’, whereas Analysis answers the how, why, and so what? Reporting is about presenting data, whereas Analytics is about making sense out of that data and deriving the salient points. Reporting often gives rise to questions, that are answered by data analysis. Modern day technology has made data collection very convenient. Any and every activity that happens on your advertising platforms, social media handles, and digital channels can be recorded and presented to you in the form of data. Sophisticated tools have cut down the reporting...

The digital world is progressing at a rapid pace. In fact, it is evolving much faster than the laws governing the same are. Most of the laws that look after the privacy of digital users were made long time ago and have several loopholes. Social Media platforms collect vast amounts of user data without informing the users. But that’s not all – the bigger concern here is the way that data is used, or rather misused. We have read how Cambridge Analytica used Facebook user data to influence the outcome of the US Presidential elections. We’ve also heard about massive...